Introducing "Entrepreneur Highlight." It's the Grist's new series that focuses on people who inspire us. We’ll be talking to men and women who have successfully built their businesses and learn about the things that make them tick.
The first in our series focuses on Lily Leedom, founder of Saltery, who turned her obsession with salt into a business. Get insights into the person who has been turning fluffy salt flakes into flavorful jars of Saltery.
Q: A Tell us about your business in a couple of sentences.
A: Saltery products are all ethically, thoughtfully, and sustainably made through a zero-waste process from the original natural source, the ocean. We select the highest quality ingredients to blend, mix + infuse with our hand-crafted sea salt. I personally make the salt, create the blends + infusions, and oversee the entire process to ensure that each and every flake that touches customers' palates is just right.
Q: Something you saw or read recently that has inspired you?
A: The story of the highly successful Liquid Death water brand. Super inspiring!
Q: What’s the best piece of advice you’ve ever been given?
A: Don't follow advice, follow your intuition!
Q: Name a book that you can’t put down
A: Any book by Malcom Gladwell. Love the intersection of psychology + business!
Q: What time of the day are you most productive?
A: Hands down early in the morning, the earlier the better!
Q: Who do you look up to?
A: Michelle Obama, Ruth Bader Ginsberg, and Malala Yousafzai
Q: Pineapple on pizza - Yes or no?
A: The better question is "Salt on pizza?" And my answer is YES!